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Second, if journalists don't know your organization exists, they'll never think to contact you for quotes or information for their stories.
Your association can quickly overcome these hurdles by becoming a resource to as many news outlets as possible. Here are 10 steps to help make that happen: Take stock and cast a wide net. Make a list of all the topics and issues in which your organization has knowledge, expertise, or information. With this list in hand, identify the news organizations, as well as Websites and blogs, that follow or might have an interest in these matters.
To ensure you haven't missed anyone, conduct a search of relevant keywords and phrases in Google's Web, blog, and news categories. Send emails to appropriate contacts at these outlets to tell them about the topics and issues in which your organization has expertise.
Explain that your association wants to be a resource for their stories in these areas, and ask how you can be of help in upcoming articles.
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Reach out to these reporters on a regular basis. By staying on their radar, journalists are more likely to think of you when they need you. But don't become a pest.
Set up Google Alert for the topics and issues for which you'd like to generate additional publicity for your organization. Evaluate the results and, as appropriate, contact the editors, reporters, and bloggers to offer your organization as a resource on future stories.
If you contact them quickly enough and have something to contribute, they might include you in updates to those stories. Cast an even wider net. Join one or more online services that provide subscribers with inquiries from journalists, or help link experts with reporters.
- Natural Born Artists
- Square Pegs
On August 5, the girl group celebrated their one-year anniversary by performing five shows in New York City. On September 11, the group announced their first concert hall tour titled "Fifth Harmony ", playing in concert halls in Canada and the United States. Their opening act was indie pop band AJR. Reflection and breakthrough In earlyFifth Harmony confirmed reports that recording had begun for their full-length debut album with record producers Julian Bunetta, Daylight, Joe London and multi-instrumentalist songwriter Ricky Reed.
The group stated the album is less pop, "more rhythmic" and has a more mature sound than Better Together. It was announced by Billboard that a representative from Epic Records had confirmed that the album release was moved from December 16, to January 27, Due to delays in production, their debut studio album, Reflection was ultimately released on February 3, After a full week of sales, the album entered the Billboard at number five with 80, units with 62, of that coming from traditional album sales and was eventually certified Gold by the Recording Industry Association of America in February The album's lead single, " Boss ", released on July 7,peaked at number 43 on the Billboard Hot chart with first-week sales of 75, and received a platinum certification by the United States for selling a million digital downloads and streams combined.
The second single from Reflection, the Meghan Trainor -penned " Sledgehammer ", went on to become the group's first top 40 entry on the Billboard Hotand was also certified platinum in the United States with the third single from the album, " Worth It ", featuring American rapper Kid Inkbecame the group's most successful single at the time, peaking at number 12 on the Billboard Hotand earning the group a triple platinum certification.
The song charted in the top ten in thirteen countries and received certifications from twelve countries. The success of "Worth It" was largely impacted with televised performances on the season finale of Dancing with the Stars and their debut late night appearance on Jimmy Kimmel Live on June 18,alongside Kid Ink for the first time. Critically, Reflection was a success, landing in several mid-year and end of year lists, including Rolling Stone and Complex who ranked the album at 39 and 9 in the exclusively pop category, respectively.
Later that year, the group released " I'm in Love with a Monster " on September 25,a song for the film Hotel Transylvania 2 which was featured in the trailer and included in the movie as well. On December 11,Fifth Harmony received the "Group of the Year" award at Billboard Women in Music ceremony, honoring the industry's most influential women.
The album is named after the day they were formed on The X Factor. It was later announced that the album's release had been pushed back a week to May 27 to keep with the album's theme of The lead single, " Work from Home ", which features American rapper Ty Dolla Sign was released on February 26,along with its music video.
The single peaked at number four on the Billboard Hot and became the group's highest charting single in the United States, while reaching the top 10 in twenty-two other countries. The single also became the first top-five for an all-female group in almost a decade, following The Pussycat Dolls ' song, " Buttons " which peaked at number three.
The album also marked the group's first debut in Japan and South Korea, while also managing top ten peaks in fifteen other countries.
By Novemberthe album had sold 1. They performed their third single " That's My Girl " on the American Music Awards and won their first award from this show in the Collaboration of the Year category for "Work from Home". On December 18,the group announced that Cabello had left the groupand would continue as a four-piece. The group made their first appearance since Cabello's departure, at the 43rd People's Choice Awards on January 17, There, they performed an edited version of "Work from Home", and went on to win the award for "Favorite Group" for the second consecutive year.
On May 29,the group announced their new single, " Down ", featuring guest vocals from rapper Gucci Mane. The song was released on June 2, On July 24,during an appearance on The Tonight Show with Jimmy Fallonthe group announced that their third studio album would be titled Fifth Harmonywhich is set to be released on August 25, They have described their music as having a "retro feel" to it as well.
Fifth Harmony supports a number of charities and organizations whose initiatives are focused on sponsoring underprivileged teenagers and promoting youth empowerment. In Novemberthey partnered with the Ryan Seacrest Foundationand visited patients at the Children's Hospital of Philadelphia while also having performed for patients at the Children's Hospital Los Angeles.
The group also took part in the Social Media Mania initiative, sponsored by the executive producers of the Teen Choice Awardswhich included seminars at high schools on topics such as promoting social media awareness and protecting against the dangers of technology misuse; and two members also shared some of their own experiences as victims of cyber bullying.
The group participated in Goodwill Industries ' Fall Haul Donation Challenge in which schools in Wisconsin and Illinois were encouraged to donate as many items as possible to the charity organization; the school with the most donations won a private live Fifth Harmony performance. The group recorded a public service announcement encouraging community-driven donations of "gently worn" denims to the campaign in aid of homeless teens. In conjunction with the release of their debut album single "Boss", the group launched a self-esteem campaign in partnership with Do Something called ImABoss.
The campaign ran from July 9, through September 9, with the main goal of encouraging young people to make signs for their friends that included a compliment or unique trait of said friends. The purpose of the campaign was stated to be to instill confidence and kindness in the youth. Ally Brooke was quoted as saying "The ImABoss campaign is exactly in line with our new single Boss because it's all about owning and sharing what makes you confident and strong.
The group performed concerts in MinnesotaWisconsinOhio and Virginia. Later that year, the group was also announced as ambassadors for The Cybersmile Foundationan anti-cyberbullying initiative.
Born prematurely herself, Ally Brooke became a spokesperson for the mother and child health organization March of Dimes in Novemberin honor of Prematurity Awareness Month and World Prematurity Day. Camila Cabello also partnered with Save the Children to show her care for Syria's children. Lauren Jauregui was involved in Do Something 's campaign LoseYourVCard to help and encourage new adults to vote and to help guide them in the process so the youth of the United States could be more involved in the final outcome.
Normani Kordei was named the Diversity Ambassador of Cybersmile foundation after being abused online on the basis of her race. This included a feature spread in Seventeen maganize and a competition with the prize of having the girl group perform at the winner's high school prom. The group recorded a global brand anthem for Barbie, "Anything Is Possible", which they performed at the press conference. The line of dolls, made in each member's likeness, was revealed in November